Social B2b Case Studies

Social B2b Case Studies-23
On Steve Bartlett’s, the celebrated misogynist Dapper Laughs sits snugly alongside Paul Mason, the economist.Building Brand Bartlett is a constant endeavour, resulting in daily You Tube videos showing the 24-year-old espousing worldly wisdom, acting altruistically and – in one memorable instalment – having a football kicked at his testicles.The goal is to create a case study story that speaks to the vast majority of your audience — you don’t want an example so specific that it doesn’t apply to other prospective customers. You’ve researched, identified a pain point, interviewed a customer, got an awesome quote, dug into the results, and packaged it all up in a pretty PDF. They can access your content directly (put it in the resource section or in your navigation! Whatever it is, make sure that the right eyes are on your case study to propel them forward in the buying process.

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Mixing entertainment with advice You’ll only keep your audience engaged if you can ensure your output is multi-faceted.

Just as Steven Bartlett’s combines honest advice with lighter or more colourful moments, so too should your content demonstrate the breadth of your character.

You can expect to leave with some original ideas to add into your B2B marketing strategy.

Founded just three years ago, this meme factory has risen to become one of the biggest B2B brands in social marketing, offering clients the opportunity to appear on immensely popular channels like Love Food (Instagram, 6.8m followers), Be Fit Motivation (Twitter, 1.78m followers) and Hogwarts Logic (561,000k followers).

Be reassured that weekly updates can work just as well as daily ones.

So long as you can get your audience to look forward to consuming your content every day/Wednesday/start of the month/at any other regular interval, you’re in business.

Becoming a regular fixture Steve Bartlett’s vlogs go out every evening at 8 o’clock sharp, providing a regular fixture for his audience.

Publishing content regularly breeds habitual consumption, and thereby, loyalty.

When it comes to that final step — evaluation — prospective customers want to see peer reviews and know that your product has solved a similar company’s challenge or pain point.

Before sitting down to write, take the time to understand your target audiences’ core questions and business needs. Use email, use social media, use them as blog CTAs, use them during sales conversations.


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