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“We expect data usage and penetration to continue to grow.”Canada’s three national carriers have been slower to adopt unlimited data plans than U. wireless networks, although unlimited data plans have been available from Shaw Communications-owned regional competitor Freedom Mobile, which operates networks in Ontario, Alberta and British Columbia.
“We anticipate these new plans will be popular with our customers for years to come.” The new Rogers Infinite plans are part of a comprehensive multi-year program to invest and improve our customer experience.
This includes significant investments in our networks, improvements in customer service, our retail store experience, technical operations, websites and mobile apps.
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Rogers also said new lower-cost financing options will be available later this summer.“It’s an unlimited plan, sort of,” said Duncan Stewart, director of technology, media and telecommunications research for Deloitte Canada.
He said carriers around the world are moving to raise or remove data caps in preparation for the launch of 5G networks that will offer far faster download speeds and presage a boost in data use.
Beyond this, customers can use unlimited data at reduced speeds which still allows simple browsing, engaging in social media, streaming video, and sending email and text messages.
If customers want more high speed data, they can purchase a Speed Pass for for 3GB.
Rogers is introducing unlimited data plans with no overage charges starting Thursday.
Plans will start at and include 10 gigabytes per month at full data-transmission speeds and unlimited data at reduced speed after that.