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After all, if you tell someone you love the company and can’t explain why, it’s going to look like a lie.2.
In this case, just emphasize that you’re perfect for the job because you have the required skill set.
Ideally, you’d use all three of these reasons to explain your excitement for applying for the job.
We’re aware that sometimes it’s not possible to find out who the hiring manager is. It’s likely this person will be involved with hiring you.
Even if they are not the direct hiring manager, addressing the letter at them will show that you put in some effort. You can address your cover letter to him or her, and it will still show that you’ve put in some effort to connect with a real human being.
In the meat of your cover letter, you’ll prove that you have the right skills for the job.
This is the part the hiring manager cares about the most — he or she needs to see hard evidence that you can actually handle the work.
Doing so will be a dead end for your job prospects.
But that doesn’t mean you have to be a robot, or write with a dry tone.
Choose two to three of your biggest achievements related to the job role, and include them in your writing.
In the following do’s/dont’s section, we’ve written the same cover letter twice to show the difference between what’s bad and what’s good.