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Since the introduction of television in our country in late 70’s visual media becomes a very potential tool in informing the current news to the society, entertaining the people and shaping up of public opinion.
Many argue that it has the power to control others’ views and attitudes, and little can be done to remedy the problem.
From my point of view, I partly disagree with this idea.
From the days of Vedas and Upanishads to edicts of kings and emperors like Chandragupta, Asoka to the medieval Indian mass gatherings to the modern day’s audio video and print media, media has always taken a pivotal role in shaping our society.
During the days of freedom struggle newspapers like Tilak’s Maratha, Mahatmaji’s young India acted as a platform to place the demands of common Indian and to express solitude with freedom fighters.
Today when politicians are taking full advantage of their positions, an evil nexus of mafia and crime syndicate is making the life of the common man miserable, taxpayer’s money is siphoned out for the personal gain of the influential and ordinary people are a mere spectator-media has a grater responsibility As the fourth pillar of democracy along with judiciary, executive and legislature, media of today has an all embracing role to act against the injustice, oppression, misdeeds and partiality of our society.
From the days abode, media has remained an integral part of human civilization.The word was first used in respect of books and newspapers i.e.print media and with the advent of technology, media now encompasses television, movies, radio and internet.Therefore, it is wrong to say that the media controls people.There is a huge difference between these two groups of people: the education gap.by Trang Dang (Vietnam) Whoever controls the media also controls opinions and attitudes of the people and there is little can be done to rectify this. Since communication technology has developed rapidly, the influence of the media is undeniable.However, there have been questions about how powerful it really is.The word ‘media’ is derived from the word medium, signifying mode or carrier.Media is intended to reach and address a large target group or audience.These people are able to omit distortions, and think independently.In my home country, a country where everyone is educated similarly and even forced to think similarly; there are still a range of distinctive views about a controversial issue, apart from the government’s idea.