Section 12: Operations Plan Your operations plan helps you transform your goals and opportunities into reality.
In this section of your plan, you will identify each of the individual projects that comprise your larger goals and how these projects will be completed.
For example, a basic KPI such as Total Sales is critical for understanding if the company is performing well. For example, if sales are affected by 1) number of visitors to your website, 2) number of visitors who complete a contact form, 3) number of proposals you issue to these leads, and 4) the proposal closing ratio, then each of these KPIs should be tracked.
Then, if for instance, the number of visitors to your website decreased, you would know and fix this immediately, rather then waiting until sales plummet later.
It also helps you identify which strengths you must develop in the near future to improve your company.
Section 5: Goals Setting and achieving goals is the hallmark of successful companies and is a critical element of your strategic plan.
This is because the more you can “speak” directly to your target customer wants and needs in your marketing, the better you will attract them.
Section 8: Industry Analysis Your industry analysis doesn’t have to be a comprehensive report on what’s going on in your market.
For external parties, such as investors, partners, and customers, your mission can inspire them to take the actions you want.
Section 4: SWOT The reason to include a SWOT analysis (analysis of your Strengths, Weaknesses, Opportunities and Threats) in your Strategic Plan is to help you determine the best opportunities to pursue to achieve your growth goals.