Marketing Research Paper Mkt 421

These products vary from clothing supplies as well as accessories. The price is the part where the company dictates the price of the product to be sold to the customers (Quick MBA, 2010).

In the case of Dutch Bros coffee, the drinks vary from small, medium, and large.

The prices for each of these sizes are .25 for a small, .75 for a medium, and .25 for a large (Dutch Bros Coffee, 2012). The idea that these prices have the tax included is a nice idea because it makes it easier to collect payment as well as customers will not be getting much change.

Price is more reasonable and cheaper than other brands as the volume per cup is very large.

Some offer a lower price than Gong Cha but they interpret it as a trade-off of the quality.


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