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"Develop a content strategy that can be executed internally, [and then] execute your strategy by posting branded content on your selected platforms." Though email marketing may not be as new a concept as social media marketing, it is an effective and popular choice for small business owners.Companies can implement email marketing techniques in a number of ways, including newsletters, promotional campaigns and transactional emails.For instance, Mail Chimp and Constant Contact help companies to manage their email campaigns.
Smart small business owners know the importance of a business plan, which outlines your company's course for success.
One critical portion of that plan is your marketing strategy.
Now that you know the elements of the plan, you need to figure out how you are going to reach that target customer.
Aside from traditional print and broadcast media, here are three tech-driven marketing channels that many of today's business owners utilize.
Social media has become an essential part of businesses' marketing plans because every type of customer is on some type of platform, such as Facebook, Twitter, Google or Linked In.
Marketing In Business Plan
Small business owners may feel overwhelmed at the possibilities but should focus on the ones that can benefit them the most.Auditing your business, which you can do with the help of a third-party contractor, can help you recover.Dee advised understanding what products or services you are offering, then identifying who you help and how you help them.Brett Farmiloe, founder of internet marketing company Markitors, advised companies starting out in social media to get to know their customers and what platforms they use."Figure out where your customers are spending their time, and set up shop on those platforms," Farmiloe told Business News Daily."Not all subscribers want to receive the same blast," he said."Smart email marketers take the time to segment subscribers at the outset, and then continue to segment based on subscriber activity.The best positioning statements are those that are single-minded and focus on solving a problem for the customer in a way that promotes the best value, he added.Don't panic if your initial marketing strategy doesn't give you the results you wanted, said Dee.Next, check all your marketing platforms to ensure they reflect that message.If your perception of your brand's message is one thing, Dee said, but your audience interprets that message as something entirely different, that is a disconnect to be fixed.