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Machine-readable bibliographic record - MARC, RIS, Bib Te X Document Object Identifier (DOI): 10.3386/w7944 Published: George, Lisa and Joel Waldfogel. ," Journal of Political Economy, 2003, v111(4, Aug), 765-784.
We document the pattern of preference externalities among black and white consumers of daily newspapers in the US.
We find that, in their capacity as newspaper consumers, members of each group benefits themselves and either harm, or fail to benefit, each other through the product market.
The meteoric rise of digital advertising over the past five years has forged a new reality for local media companies.
Instead of competing, most are now embracing it, driving more than $10 billion in ad sales in 2018.
The market-specific growth by vertical, the marketing spend data and the product trends provide powerful insights for internal decisions and for sales calls.