International Business Case Studies For The Multicultural Marketplace

International Business Case Studies For The Multicultural Marketplace-66
A global US bank client felt it was missing opportunities to influence its target audiences, so required objective evidence of competitor activity and media strategies…DISCOVER HOW measurement is being used in the fightback against growing rates of adult and child obesity in New Zealand, starting with analysis of how the issue – particularly child obesity – is being discussed in traditional and social media…ONE OF the world’s leading manufacturers of fitness equipment was able to overcome concerns about its treadmills seeming too professional, and its stores too intimidating, in a novel campaign that appealed to consumers’ deeper emotional instincts – and transformed perceptions…Negativity around the perceived amount of sugar in breakfast cereals prompted a global brand to develop an integrated measurement framework to track a far-reaching campaign in response to the criticism…NHS Blood and Transplant (NHSBT) is a Special Health Authority.

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Stroke is one of the biggest causes of death and disability and yet gets much less attention and funding than comparable health concerns such as heart disease and cancer…NHS Blood and Transplant (NHSBT) is a Special Health Authority.

Subjects: Business, Hospitality Administration & Management, International Business, Marketing, Nonprofit Administration & Management, Organization Development, Public Affairs, Policy, and Administration, Sport Management Hilltop Campus: I will be in the lobby of Malloy Hall every Tuesday morning from - starting on Tuesday, 9/10.

Advanced KPIs were used to gauge reputation and manage the communication…Expert-led reports helped deliver a highly-effective campaign that propelled an absence management software client into the headlines of the national and B2B press and made it stand out against the competition…Understanding that a re-energised media presence would build confidence and facilitate better engagement with stakeholders, the subsidiary of a leading international retailer needed evidence to prove the need for a change in approach…HOW A LEADING luxury car brand was able to use measurement to track competitor activity; media reaction to the launch of its concept car; and the effectiveness of its media spokespeople, and wider communications strategy, at one of the world’s premier motor show events…A GLOBAL conglomerate operating in more than 130 countries with highly diverse media landscapes, Maersk places significant value on comprehensive media evaluation of the group’s quarterly financial statements and the huge volume of media coverage its industries generate worldwide.

But would near-instantaneous, formative evaluation enable them to track areas requiring potential communication improvement…IN THE increasingly crowded global social conversation around the World Economic Forum, a leading business brand faced some specific measurement challenges, including how to use insights gained from social conversations during WEF to inform its overall digital content and communications strategy…Beating a growing car brand’s previous most successful car launch was a tall order, but qualitative media analysis was to play a critical role in developing, fine-tuning and assessing the launch communications…A CHANCE remark by a staff member during an agency’s quarterly review meeting set in motion a chain of events, which resulted in the UK’s first-ever, sport-themed social media index – an annual league table benchmarking success and now firmly part of the social media calendar – and met the agency’s key goal of putting it on the new business...

WHILE DONORS HELP to save and transform countless lives by giving 3,500 organs and two million blood donations each year, research shows that, on average, three people in need of an organ donor die each day; one organ donor can help as many as nine people; and every blood donation can help up to three people. ALTHOUGH home to one of the world’s busiest airports, China’s fourth largest city wasn’t appearing in many China travel itineraries.

CASUAL stereotyping in the media of older people, and the elderly, frequently leads to senior citizens being positioned as a burden on society, resulting in discrimination and ageism.

Recent data shows that this group has amongst the lowest...

UNICEF IS AIMING to introduce an evidence-based approach to communications, but how best can such a decentralised organisation, with a presence in more than 190 countries, capture the diversity and allow learning from the wealth of information and experiences globally in a more systematic way – and provide an overarching measurement methodology…Negativity around the perceived amount of sugar in breakfast cereals prompted a global brand to develop an integrated measurement framework to track a far-reaching campaign in response to the criticism…Beating a growing car brand’s previous most successful car launch was a tall order, but qualitative media analysis was to play a critical role in developing, fine-tuning and assessing the launch communications…Consumer PR is crucial in shaping, shifting and sharing the National Trust’s story to retain and attract supporters.

ALTHOUGH home to one of the world’s busiest airports, China’s fourth largest city wasn’t appearing in many China travel itineraries.

A victim of the country’s East-West divide, even its hi-tech pedigree, from producing half the global supply of laptop chips, a fifth of all computers in the world and 80 percent of Apple’s i Pads, was failing to translate into visitor...

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