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It is clear that Goodwill Industries International, a large charity providing job training and community services, is out to do good.
Many people do not know that Goodwill also offers employment and training services to thousands of formerly unemployed or underemployed individuals providing them an opportunity to earn a self-sufficient living wage.
Our strategic plan for 2019 through 2022 reflects our steadfast commitment to serving those in need throughout eastern Nebraska and southwestern Iowa.
 It has reached 42.6% market share and 92% brand recognition in an industry that has grown 2.3% annually since the Great Recession.
 For context, Goodwill’s annual sales would have put it in the top 100 retailers in the United States in 2014.
 But Goodwill’s success is not confined to its financial performance.
The organization also provided support services and training to 24.4 million people and placed 318,000 individuals into jobs in 2014; moreover, each year it diverts 2 billion pounds of goods from landfills.
Others employ targeted donation strategies, like in New York City, where the local Goodwill partnered with Uber “to pick up donations from apartment-dwell[ers]…a demographic that has a much harder time donating…than car-owning suburbanites.”  Goodwill also thinks locally in designing employment programs: branches assess their market for in-demand skills and adjust training plans accordingly.
Goodwill embraces operational practices that balance its goals.