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Thankfully, things have changed for the better, albeit very slowly, and we have access to alternative ideas from our own lives, and even from the media themselves., but the overall effect is a slow shaping of what we think of as natural and normal.The media has been forced to change to keep up with changing styles and lifestyles.
This paper examines the roles of males and females in several cultures.
The author focuses primarily on the interaction between the genders in terms of sex, marriage, and reproduction.
The paper also looks at the sexes with respect to finances, familial decision-making, and overall power and influence.
“Gender relations are most easily characterized through an interpretive analysis of reproduction, production, power, and gender ideologies.
If we look at the feminine aspect of gender stereotyping, the media view of femininity has changed drastically.
If we think back to the way in which women were portrayed in the 1950s and 1960s, they were invariably presented as housewives, mothers, nurses, teachers, or in some other form of caring role (Trowler 1988).
Our sex identity, whether we are male or female, is perhaps the most basic aspect of our whole identity.
The first thing people want to know about a new-born baby is whether it’s a girl or a boy.
By the 1990s, work and career had become more important than family commitments (Wilkinson 1994).
Women were beginning to flex their muscles, egged on by the media which unveiled the idea of ‘girl power’.