The effects that advertising has on society have a long and heated debate, with a wide array of opinions on the subject.
Opinions range from the advertising executive, who believes that their company is doing society a favor by providing them with valuable information, to the market researcher, who admits to their sneaky practices.
This means that if one company advertises their product in a misleading way, another company with a similar product can be relentless with comparative advertising.
In fact, companies support our entertainment with their ads, while receiving little benefit at all.
In the United States, the Ad Council, a nonprofit organization, sponsors many public service announcements.
Their famous lines include “Loose lips sink ships,” a 1942 advertisement run to promote national security during World War II. government has run a number of advertisements about the importance of disaster preparedness.Members of society, ranging from the parent to the psychologist, all have their reasons to back up why they believe that the prominence of advertising affects some sectors of society (be it children, a woman’s image, or a consumer society) in some way, negatively or positively. Calf, a former Trade Commission Economist, argues the point that advertising is beneficial to society.He admits that the main objective of advertising is to persuade the consumer to buy a particular product, but Calfee believes that the communication between sellers and buyers are useful to the consumer.Advertising has a number of positive effects on economies both in the U. This encourages more consumers to buy because these products meet the needs and wants of more consumers. In addition, advertising can help create more jobs.As the demand for products and services goes up because of advertising, more people are needed to manufacture, supply, ship and test those products and services. Since the late 1800’s psychologist and scholars alike have been studying the ways in which advertisements can affect a person mentally and emotionally.Without advertisement, many forms of mass media such as newspapers, radio, magazines, and television, might not exist as they do today.Advertising positively impacts society because it helps maintain mass communications media, making them much less expensive for the public.Searching for a better understanding of advertising as a communication model has led to some interesting research.As an engineer, I naturally want to apply science and mathematics to the equation.Newton’s third law of motion combined with the Chaos Theory comes to mind when analyzing the findings.The question “what are the positive and negative effects of advertising on the world” is still the motivation.