Case Studies In Crisis Communication International Perspectives On Hits And Misses

Case Studies In Crisis Communication International Perspectives On Hits And Misses-44
(Le Roux 2013:2)disaster risk is increasingly of global concern and its impact and actions in one region can have an impact on risks in another, and vice versa.This, compounded by increasing vulnerabilities related to changing demographic, technological and socio-economic conditions, unplanned urbanization, development within high-risk zones, under-development, environmental degradation, climate variability, climate change, geological hazards, competition for scarce resources, and the impact of epidemics such as HIV/AIDS, points to a future where disasters could increasingly threaten the world’s economy, and its population and the sustainable development of developing countries. 1)If the process of communication is difficult in our ordinary and daily lives, it is far more so in times of disaster.Communication planning occurs in an organisational context and is embedded in institutional cultures with specific agendas.

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& Rampersad, R., 2014, ‘A revision of communication strategies for effective disaster risk reduction: A case study of the South Durban basin, Kwa Zulu-Natal, South Africa’, Jàmbá: Journal of Disaster Risk Studies 6(1), Art. Strongly emerging from this study was the finding that, as a result of these evaluations, new systems are now being planned to incorporate social media as an integral part of an overall communication strategy, which could have far-reaching implications for corporate communicators and strategic planners.

The concentration of such a diverse range of industrial and commercial activities, coupled with a residential population living in close proximity to this development, makes it essential that proper planning is undertaken that involves all key stakeholders.

Fundamental to all of this is the need for an integrated communication strategy to keep everyone informed, particularly in cases of emergency and disaster management.

Paul (2001) suggests that the rapid adoption of new media has led to a shift in how crisis management is practiced (also see Muralidharan et al. The above case augments how important effective and transparent disaster communication plans and practices are, especially to mitigate impacts on corporate reputation.

In exploring this further, this article focuses on a study of the South Durban basin to demonstrate how media analysis, community discussions and internal and external evaluations of current practices in use by major industrial players in the basin has proved to be successful.

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