Business Research Methods Essays
Once pilot tests are completed and the researcher is confident in the validity of the sampling questionier, a full survey indicative of population size and demographics should be conducted.
Although there is a decline in sales during the 20 fiscal years, the customer satisfaction rating has held firm in the corresponding years. 3 CUSTOMER SATISFACTION: The word "satisfaction" ... However, as the survey revealed that the majority of the customers ... Customer Satisfaction Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty.
However, recent problems with recalls may have yet to be discovered in this index as it is a yearly average and 2010 information to date is not available.
A reports by USA Today indicates that two million vehicles will be affected by the recalls (Healey & Carty, 2010).
A spike in recalls by Toyota has the potential to cause an anomaly in the survey results.