Business Plan Summary Template

Business Plan Summary Template-67
JJB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail. The cool marine climate in southwest Washington stimulates consumption of hot beverages throughout the year.The bakery provides freshly prepared bakery and pastry products at all times during business operations. JJB wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market.But, really, writing a 100 page business plan is not the best use of your energy.

JJB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail. The cool marine climate in southwest Washington stimulates consumption of hot beverages throughout the year.The bakery provides freshly prepared bakery and pastry products at all times during business operations. JJB wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market.But, really, writing a 100 page business plan is not the best use of your energy.

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Introduction Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington.

JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products.

Give a brief history of the business and its ownership structure by focusing on: 2.

Vision Statement: Write a concise one- or two-paragraph vision statement, which gives your answer to the question: 'What do we want this company to become over the next five to 10 years? Mission Statement: Lay the groundwork for your 'brand promise' in a one or two paragraph description of what your company will be to its customers. Values: Provide a list of three to five core principles upon which you will build the business and stick to no matter what. Goals: Make a list of three to five long-term goals that translate your company's vision into specific, measurable, attainable, relevant and time-specific objectives. Market research: Take the next two to three pages to briefly answer the following questions: 6(b).

When writing a business plan, it's easy to get lost in the details.

You want to demonstrate how you've studied the ins and outs of the marketplace and have crunched every conceivable number.'One of the most common mistakes is for people to get bogged down in details,' says Mark Herschberg, a veteran entrepreneur and instructor at MIT.'You don't need to describe every feature, or have detailed product designs.That's why you also should be thinking about how to put together a summary or short-form business plan that ranges anywhere from two pages to 15.The shorter you can make your summary business plan, the better.The company does not anticipate any cash flow problems.JJB aims to offer high quality coffee, espresso, and pastry products at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists.JJB should break even by the fourth month of its operation as it steadily increases its sales.Profits for this time period are expected to be approximately ,000 in year 1, ,000 by year 2, and ,000 by year 3.'The ritual of producing these big-company business plan ‘bibles' was mostly endured by all.But small business owners don't have time or patience to produce lengthy business plans – they need action plans.' Fleshing out your business in such detail can be a worthwhile exercise for an entrepreneur, but the truth is that it's not likely anyone else will ever spend the time to read it – whether you're competing in a business plan competition or trying to raise money from investors.

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