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First, you want to introduce the reader to your plan, tell them who you are, who your company is, and what your salon will be.In the first 10 seconds of reading your plan, the reader should have a basic sense of who you are at the very least.
Our Competition Panda Tip: As a salon is a business that is very locally-focused, you can research the area surrounding your planned location and come up with a list of salons and barbers already operating in that area.
Some of these locations might not be in direct competition with you depending on your target demographic, but you should at least mention them as potential competition.
OPERATIONS PLAN Panda Tip: This section is where you get into the details of operating your business.
Describe to your reader what it will take to get your salon running on a daily basis – suppliers, barbers/stylists, and licenses.
Additionally, if you are looking for funding, you may want to place something similar to the following at the bottom: In order to fulfill our vision we will require [AMOUNT] in capital, which will be allocated roughly according to the following table: If we are fully capitalized, we hope to be profitable by [TIME].
Panda Tip: You do want to make sure that you explain to your investors why it is you need this capital and what assumptions you are making that lead you to believe you will be profitable.Our Specific Marketing Plan Panda Tip: After determining your demographic and analyzing your competition, you should go into detail as to how you will appeal to that demographic over your competition.This should be a logical progression, but get creative!Describe any you have in the works or you will be seeking out.Our Personnel Panda Tip: Salons and barber shops often contract out with their staff and you will probably have some sort of guidelines that govern all your arrangements with such staff.They don’t have to be more than educated approximations but make sure you put a lot of thought into this section for the development of your own expectations, if nothing else.We expect our monthly outlay of expenses to approximate to the following: MANAGEMENT Panda Tip: You might be a sole proprietor or you could be operating a big company opening up a new location.Our Suppliers Panda Tip: Not only should you get into detail with regard to the arrangements you have in place (and will be seeking out) with suppliers for shears, clippers, and other standard salon equipment, but you may have a strategic partnership with a hair product manufacturer.These can be very lucrative partnerships as it gives the manufacturer placement of their products in a location where hair will be at the forefront of the consumer’s mind, but you can make a good profit margin on the sales of such products.The math can wait until your section on profits and losses, but give them a logical path to understand why you will be profitable.MARKETING PLAN Our Clientele Panda Tip: The first step in developing your marketing plan is determining what demographic you will be looking to serve as that is to whom you will be trying to appeal.