Business Plan Case Study

Business Plan Case Study-44
In particular, you need to be clear about threats to your plan.

In particular, you need to be clear about threats to your plan.Readers need to see that you are knowledgeable about the environment in which you will be trading.This section should start with an outline of why you have developed your offering – the need for it – and how it fits within the market, competitively.

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It should detail your vision, mission, the situation, proposal, and payback.

It needs to mirror your document in the precise order of your document – from the proposition, market description, considerations, resources required and return on investment to cash flow.

If the business plan is to secure funding, investors will want to know the capability, experience, and track record of the people who will be driving the business.

Short biographies of key people should be detailed. A vision statement is a high-level overview of the business, the characteristics the business will display, and the goals that it will have achieved by a specific time.

The plan should be as short and as concise as possible. In other words, it must be complete and leave no obvious questions unanswered.

You need to have clarity about all aspects of your business plan and the influences upon it.SWOT may help you to distinguish between unimportant and important aspects which you need to consider.A SWOT analysis is a way of focusing on factors which may influence your success.are based on the business model or business line of an organisation.They explain how the business will achieve its operational and financial goals by capitalising on the capability of the organisation.Realism is desirable in all business plans.a) Executive summaryb) Management profiles (if relevant)c) Vision statementd) Mission statemente) Your proposition – company, product or servicef) Market description, analysis, segmentation, targeting and positioningg) Explanation of how the product, service or idea is differenth) Outline marketing plani) Outline sales plan and forecastj) Resourcesk) Financials (to include ROI and cash flow)l) How to make it happen The executive summary is the most important part of the document because it is likely to be read by all stakeholders.But don’t think of it as purely a summary of your business plan.Business plans may be written to explain how a business may meet its growth targets over one or more based on a cost model.Business cases comprise an argument to convince a decision maker to approve a specific course of action over another.It needs to be well-structured, appealing, and highly credible.Sketch out your executive summary in draft before starting your document. Produce it in rough before writing your document and complete it after writing your whole document.


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